What’s a Vespa?

Since 1946, Vespa has fascinated millions of people and given the world an irreplaceable icon of Italian style and a means of personal transport that has become synonymous with freedom.

Vespa is not just a scooter. It is one of the great icons of Italian style and elegance, and with 17 million units produced, is well known throughout the world. Vespa is not, however, just a commercial phenomenon but has had significant social impact as well. During the “Dolce Vita” years, “Vespa” became synonymous with “scooter”, foreign newspaper correspondents described Italy as “Vespa country“, and the important role Vespa played in Italian society was demonstrated by its appearance in dozens of films.

Vespa has always moved with the times, and despite the years has retained the essence of its character to this day, remaining true to itself. Read more…